The transparency stack travel publishers usually hide.
Real audience numbers. Per-deal click data delivered live to your dashboard. UTM-tagged tracked leads. A post-campaign report you can actually take to your CFO.
Live audience & performance
Pulled from our database the moment you loaded this page. No vanity metrics.
What we track for you — every deal, every day
Travelzoo, Secret Escapes and Wowcher give you a "we ran your campaign" email. We give you a live dashboard you log into.
Impressions
Every time your deal appears on a list, homepage panel or detail page — logged with referrer.
Clicks per deal
Outbound clicks to your booking URL, with UTM source / medium / campaign appended.
CTR & conversion rate
Views → clicks → bookings funnel, calculated daily and rolled up by 7/30/90 day windows.
Email performance
Opens, clicks and CTR for every blast and automation that featured your deal.
Tracked bookings & revenue
POST signed booking events from your system via HMAC-secured webhook — appears in your dashboard in seconds.
Geo & source
Country, referring page and campaign for every click — see exactly which audience converts.
EPC, AOV & RPM
Earnings per click, average order value and revenue per 1k emails — the ROI numbers your CFO actually asks about.
Post-campaign report
One printable page summarising the run: spend, impressions, clicks, bookings, revenue, top traffic days.
Audit log
Every change to your deal (price, copy, dates) timestamped and attributed. No silent edits.
Ad formats & pricing
Two-week slots, fixed-fee. No CPM games, no surprise invoices. Volume discounts on 4+ slots.
Featured Deal
- Slot in the live deal feed
- Dedicated deal page with SEO
- Inclusion in 1 email blast
- Live dashboard + KPI tracking
- Post-campaign report
Homepage Hero
- Top-of-page hero placement
- Above-the-fold on all devices
- Promotional video (Bunny Stream)
- Inclusion in 2 email blasts
- Priority in 'Top 20' deal list
- Live dashboard + KPI tracking
- Post-campaign report
Dedicated Email
- Solus email to full subscriber base
- Segment-targeted option available
- A/B subject line test included
- Live opens / clicks / CTR dashboard
- Post-campaign report
Custom packages (always-on partnerships, vertical takeovers, content series) available — talk to us. All prices exclude VAT.
How a campaign runs
Brief & book
You pick a slot, we agree dates and creative. IOU issued, slot reserved in our calendar.
Go live
Deal published with UTM-tagged tracking link. You get a partner login the moment it's live.
Watch live
Every impression, click and webhook'd booking appears in your dashboard in seconds.
Post-campaign report
Printable summary in-dashboard the day the slot ends. Total spend, total clicks, total bookings, ROI.
Ready to see your numbers in our dashboard?
Submit your brand and we'll set up a live demo using anonymised partner data so you can see exactly what reporting looks like.